• +31%

  ad recall

• 1.97

  incremental ROAS

• +9%

  incremental purchases

Driving brand awareness and ticket sales with creator-led content and Smart+ Web.

• 5.9%

  Brand Awareness Lift (surpassing European Beauty benchmarks)

• 32.6%

  Share of All New Customers (Top Paid Channel Driver)

• 16.7%

  Web Purchase Lift (Conversion Lift Study)

How Niche Beauty Lab leveraged TikTok’s full-funnel strategy to drive full funnel impact and dominate new customer acquisition in Spain

• 68.3M

  users reached in a single day with TopReach

• 8X

  improvement in Omni Conversion Lift sale over sale

• 2X

  higher blended ROAS from Creator-Led Package creative

Transforming Target's seasonal Circle Deal Days promotional event into a destination shopping moment

• 67M+

  video views in 10 days

• 12

  ROAS

• 2.9%

  CTR

Capitalising on seasonal summer demand to drive sales for innovative heat protection products

• 47%

  growth in new users

• 32.6%

  improvement in cost per new user acquisition

• 13.3%

  higher expected LTV from newly acquired users

Using automated TikTok solutions to grow new users 47%

• 8.1%

  ROAS lift

• -8.4%

  CPA

Leveraging TikTok's automated performance solutions to scale efficiently through peak season

• 11.82x

  blended ROAS

• 7231

  purchases

• 11.18m

  impressions

Driving outstanding ROAS with a powerful sales campaign for a Saudi fashion brand

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 4,081%

  Shop GMV growth

• 9X

  ROAS from retargeting campaigns

• 13,111%

  Affiliate GMV growth

Driving scalable sales growth by combining TikTok Shop, affiliate creators, conversion-focused retargeting, and WooCommerce.

• 28M

  total impressions

• 29K+

  total purchases

Leveraging Smart+ Catalog automation and Instacart integration to drive measurable, incremental grocery sales on TikTok.

• 224%

  increase in conversions

• 65%

  increase in ROAS

• 45%

  YoY growth

Au Vodka drives rapid U.S. growth with a full-funnel TikTok strategy

• 17.6%

  lift in purchases

• 16.9%

  lift in add to cart

• 9.5X

  incremental ROAS

Proving the power of TikTok ads in the US through a Conversion Lift Study